Team Profile
Gonca Filiz Güven
Chief Operating Officer at Masraff
A team leader with 20 years in e-commerce and banking, running data-driven projects that connect technology, business and customer experience.
Team Profile
Short biography
Gonca Filiz Güven is a team manager and a product-led growth and business strategy leader with 20 years of experience across e-commerce (Trendyol) and banking (Garanti Bank).
She manages multi-disciplinary teams to build scalable systems, improve performance and enable organisational growth, bringing a strong analytical mindset shaped by deep experience in audit, control and data-driven decision making.
As a coach certified by the Co-Active Training Institute, she focuses on developing people and strengthening collaboration across teams.
Team Profile
Areas of expertise
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Process and platform design
Remote banking, retail and commercial customer relationship platforms, service-point design, customer experience design and performance management systems — delivered with agile project management.
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Growth and marketing leadership
Data-driven e-commerce growth strategies built on customer relationship management, lifecycle campaigns, marketing communications and digital marketing initiatives.
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Strategic leadership
Leading multidisciplinary teams to build scalable systems, improve performance and enable enterprise growth.
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Analytical and operational strength
A strong analytical perspective grounded in deep experience across audit, control and data-driven decision-making.
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Coaching
A Co-Active Training Institute certified coach, experienced in developing people and strengthening collaboration.
2006 — present
Career journey
- 2025 —
Masraff · Chief Operating Officer (COO)
Operations management and large-scale project delivery.
- 2023 —
Independent Consultant · Senior Advisor & Coach
Supporting organisations' strategic transformation through go-to-market and growth strategies.
- 2021 — 2023
Trendyol Group · Head of Growth
Led customer relationship management, campaign, marketing communications and strategic planning teams, driving growth together with the product and analytics teams.
- 2006 — 2021
Garanti BBVA · 15 years
Over 15 years in banking, including serving as Customer Solutions Area Manager.
Team Profile
Education
- 2020 — 2021
Sabancı University
Master of Business Administration (MBA)
- 2001 — 2006
Middle East Technical University
Bachelor's in Economics
Contact
You can get in touch directly for press and media enquiries.